Basement Of Paper Towers
GF Smith Opens At London Show Space With A Basement Of Paper Towers.
The papermaker GF Smith has opened its first showroom in London, which includes a gallery filled with an undulating installation of colourful paper rolls.
GF Smith was founded in 1885 by George Frederick Smith. It has since become a favourite among graphic designers, architects and artists.
The multipurpose GF Smith Show Space is intended to give customers a platform to meet with the company's consultants. It also acts as an event and exhibition venue.
Designed in collaboration with Made Thought and D-raw, the shop has house over two floors of a building just off Oxford Street.
"We wanted to create a space that challenges, inspires and wows. Students and creative directors alike will be welcome to visit us; we promise innovation and education with our ever-changing curated installations and showcases. Beautiful paper has the power to sway decision, the authority to communicate emotion, the tactility to hold your attention."
- John Haslam, GF Smith managing director.
Downstairs, the White Space gallery will host a range of exhibitions and is currently presenting an ocean-themed installation named Tidal that was first presented at the Kyoorius Designyatra festival in Jaipur. Also designed by Made Thought is the installation featuring towering rolls of multicoloured paper in the form of an "undulating seascape".
The second installation is presented in the full-length window, where the rolls of colourful paper rolls seemingly flying through the air. A further exhibition offers a behind-the-scenes look at the bespoke paper GF Smith created for British fashion brand Mulberry called Mulberry Green.