Mulberry | LFW SS 17
Creative director Johnny Coca set out to forge a new lifestyle image for Mulberry with a debut collection inspired by women he sees on the street.
“It’s very important to be very specific and unique and keep a very strong character and eccentricity.”
It was a promising — if imperfect — start, with Coca keeping shapes and fabrics classic. He worked felted wool into military cape coats with metal snaps — round, shiny and shaped like M&Ms — and also used it for lean, tailored coats in an autumnal palette of olive, aubergine and navy, some with contrast stitching.
Softness came in the form of knit dresses with swooshy skirts and leather ones with ruffles down the front. Fluttery organza dresses came with an exploded flower print.