Gareth Pugh | LFW SS 17

Gareth Pugh | LFW SS 17

See-now-buy-now is hardly a topic for a fashion showman like Gareth Pugh, who uses clothes to create an atmosphere alive with foreboding, female empowerment and disquieting beauty.

The narrative this season was particularly dense and evocative, for his spring collection dovetailed from an assignment from the Paris Opera: more than 60 costumes for “Eliogabalo,” a 17th-century Italian play about a perverse tyrant.

“From the Opera Garnier to a car park in the middle of Soho to tell the same story,” Pugh enthused backstage, for the premiere in the French capital had been the night before.
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Huishan Zhang | LFW SS 17

Huishan Zhang | LFW SS 17

David Koma | LFW SS 17

David Koma | LFW SS 17