Myra's Power Woman: Aerin Lauder

Myra's Power Woman: Aerin Lauder


Stylish, glamorous and set for even more success with her perfectly curated lifestyle brand AERIN, Aerin Lauder gives us a quick take on what makes her tick.


•| What is your favourite memory of your grandmother, Estée Lauder?

She was so passionate about work. I loved to watch her mixing fragrances at home and trying new scents. Her make-up table was always covered with fragrance samples.

•| Define your personal style in three words?

Feminine. Classic. Effortless.

•| What inspired you to start your own line, AERIN?

People would always ask me what was in my make-up bag; it was the idea of the perfect edit. I felt like there was an opportunity in the marketplace for a modern, feminine lifestyle brand.

•| Finish this sentence...

All AERIN products are: effortless and make you feel beautiful.

•| What are your favourite restaurants?

Indochine in NYC, Le Voltaire in Paris and Scott’s in London.

•| Do you have a motto you live by?

Anything can be beautiful if you just take the time.

•| What's your daily beauty routine?

I wash my face with Estée Lauder Re-Nutriv Hydrating Creme Cleanser and follow up with Advanced Night Repair and Re-Nutriv Ultimate Diamond Transformative Energy Crème. I use a small amount of foundation and AERIN Cool Gel Eyeliner. Always a touch of AERIN Bronze Illuminating Powder to get a sun kissed look and AERIN Rose Lip Conditioner, which I have in every handbag. I often spray AERIN Waterlily Sun into my hairbrush and run it though my hair a few times. It’s an easy, light way to wear fragrance.

•| And your favourite travel destination(s)?

Long Island and Harbour Island. I recently went to Harbour Island with my family and I can’t get it out of my mind.

•| What beauty product can't you live without?

AERIN Rose Lip Conditioner.

Instagram: @aerin

Fair And Square

Fair And Square

The Elegant Intrusion

The Elegant Intrusion